Taking Gao Xiaojian as an example, bringing goods has become his main monetization channel. In the live broadcast, he changed his funny image from the past, and was no different from a professional anchor. While introducing the products, he activated the atmosphere of the live broadcast room, and the goods he brought were basically daily FMCG products that were more in line with his own style.
With the long-term goodwill and low-cost products, Gao Xiaojian brought goods smoothly for a period of time. When it was the most popular, Gao Xiaojian could break 10 million GMV in a single live broadcast.
Breakdance Kai Kai has also tried live streaming Country Email List and short video delivery on the video account after he became popular, and he also sells his own dance tutorials on Kuaishou. The 29 yuan section "Classic Spacewalking Teaching" has more than 200 people buy. However, since 2021, Kaikai has not updated videos very much, and the data has also declined seriously.
Compared with breakdance Kaikai, Xiaowei's path to move bricks is clearer. He didn't go to live broadcast and brought goods. At the beginning, he used advertisements to earn income. Later, he put his fitness classes in Kuaishou's paid content. He also opened an online store selling fitness equipment, using his own Famous for selling fitness equipment.
Short video red man illustration: Da Yin is hidden in the construction site
Although he already has his own business, he still hasn't given up on the construction site, and he shows everyone his fitness routine on the construction site almost every day.
However, some people left the construction site after becoming popular. After Xiao Xie, a shopping mall that resembles Yang Shuo, became popular last year, he chose to return to the countryside to become a Sannong self-media, sharing rural life, and promoting his hometown scenic spot has become what he often does now.
Because there is no team packaging, his content always lacks the core theme, more like his own entertainment. Even in the comment area, someone suggested that he find a team to do the content, otherwise it would be "cold".
At this point, Liu Kaige, who also "run away" from the construction site, took a different path. After he established his own company, he still followed the inspirational route to shoot short videos and maintained a stable content output.
Under the team packaging, he does not have the roughness of the previous construction site, but the changeable scene also allows him to play more, perhaps this is a more suitable path for him.
Short video red man illustration: Da Yin is hidden in the construction siteMarketing is a means of studying people and influencing people. The ecological environment of marketing is changing, from offline in the past to online today, but no matter how the marketing link changes, the human nature remains unchanged, and the underlying logic is not. will change. The author of this article analyzes the characteristics of online marketing and shares it with you.